FAQs

Frequently Asked Questions (FAQs)


1. How do I get started building a website?

If you feel that a website might be beneficial for your business, contact us . Even if you’re not sure, please contact us anyway. We’d love to hear about you and your business, and determine how we might be of service. If we can add value or offer you a solution, we’d enjoy the opportunity to discuss this with you – but first let’s explore the idea together with a preliminary free consultation from us with you.

2. What kind of websites does WebServ Development do?

We can create any website you need from just a simple “brochure” type static-page website or a highly interactive database-driven website or something in between. Our specialty is to create custom websites that are based on you business needs – these typically include rich user interaction and data collection and storage. For example, we develop retail sites, sales sites, survey sites, statistics sites and sites that may require collecting and storing information, performing calculations, or creating reports. Our expertise lies in customizing applications that fit individual dynamic requirements and we feel that we do a pretty good job of that – to see for your self, please visit our Portfolio page to see examples of some of our completed projects.

3. What size projects does WebServ Development do?

We work on projects from simple websites, for instance, a few informational pages with general access, to larger projects that control access based on the users’ login information, all the way to sophisticated, enterprise-wide applications. If you can conceive it, we would love to partner with you to make your vision a reality!

4. What is the difference between an ‘intranet’ and an ‘extranet’ website?

An ‘extranet’ website is one that can be accessed by the general public, even if a login is used to restrict or control the access. An ‘intranet’ website is hosted on a private (corporate) server and is only accessible by members or employees of the organization for which it is hosted.

5. Why and when would I engage a web development team such as WebServ Development?

Building a website is a complex process that involves many details. It requires a dedicated team to design and oversee the website content, including factual information as well as the entire creative process. Once engaged, the team sets about to develop a cohesive, multi-faceted set of web pages while always keeping the company’s vision and goals in mind. Finally, maintenance of the website is crucial in order to stay current and competitive. WebServ has all the skills and connections to manage every aspect of the website design, construction and operation. We work closely with you to ensure the accurate reflection of your content, requirements, and purposes. This is by far the most time- and cost-effective way to build and maintain a quality website. Please contact us so we can talk about your ideas.

6. Is marketing of my new or existing website important?

Yes! Too many sites get built with too little thought invested in how your customer can possibly find the site in the first place. Like a store with no sign out front, the best site in the world won’t do any good if people can’t find it. Online marketing is increasingly complicated, but we can work with you to identify cost-effective ways of getting found–and not just found by anyone, but by qualified prospects looking for your products and services.

7. What are some of the methods of website marketing?

Website marketing is done offline and online–from a website address printed on your business card, to an email newsletter announcing discounts to repeat customers, to rich-media contextual advertising that shows up right next to online news articles related to your industry. The most effective marketing–statistically better than even prime-time TV–is through Search Engines like Google, Yahoo and MSN using a process called Search-Engine Marketing (SEM).

8. What is “Search Engine Optimization” (SEO) or “Search Engine Marketing” (SEM)?

Search Engine Marketing (SEM) is the art and science of marketing a web site via search engines and directories, through improving organic rankings by making a site more search-engine friendly and purchasing paid listings through pay-per-click or pay-per-performance methodologies. Search Engine Optimization (SEO) specifically refers to organic, crawler-based listings of search engines and occurs though changes made to a website’s code and content.

9. What is “Pay Per Click” (PPC)?

Pay per click or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.

Pay-per-click advertising can ensure that your website appears on the first page of results for every applicable keyword search on Google, Yahoo! and MSN. These sponsored ads are performance based — the fees you pay are on a “per click” basis. To achieve the highest position, you bid against other advertisers for the same set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates.

Search engines have almost all gone to some variation of this type of model. Users bid on specific terms and associate a maximum bid for a clickthrough. Overture (Yahoo!), Google, and FindWhat are the largest.